Yolo

Today's focus

Draft 3 follow-ups to viral Lavender Reel

Why: Due today and highest impact in your queue — lock it in before lunch.

To Do(6)

Reply to 5 high-priority creator DMs

Due today

Inbox0/5

Sarah Chen pitching a creator collab. BeautyBox Co wants to sponsor your next launch.

Sarah Chen — collab pitchBeautyBox Co — sponsorship inquiryMike Torres — affiliate programJessica Adams — UGC re-share requestAlex Rivera — podcast feature

Open

Draft 3 follow-ups to viral Lavender Reel

Tomorrow

Marketing

Use the same audio + open with a stronger hook. Drop one Reel + 2 Stories today.

Reel at 14.2K views — algorithm window closing in ~18h. Riding it could 2-3× reach.

Open

Create TikTok routine reel

Apr 9

Marketing

Morning Routine format got +240% engagement. Adapt for the Lavender campaign.

Morning Routine format outperformed by 240%. Reuse this format.

Open

Brief 4 ad creative variants

Apr 14

Design1/4

Summer campaign creative refresh. 4 variants for A/B test on Meta + TikTok.

Audit competitor ad creativeDraft 4 hook variantsInternal reviewHand off to Adobe Express agent

Open

In Progress(3)

Reallocate ad budget to TikTok

Apr 8

Intelligence

Shifting $200/wk from Meta (ROAS 2.1×) to TikTok (ROAS 5.8×).

Open

Influencer outreach campaign

Apr 10

Marketing2/4

5 influencers with 1K+ followers engaged. Send collab proposals.

Identify 10 micro-influencersDraft collaboration proposalSend outreach emailsFollow up on responses

Open

A/B test 2 hooks for new Reel

Apr 12

MarketingSuggested

Variant A: pain-point opener. Variant B: result-first opener. 48-hour test window.

Good Morning Jenny,Shall we go over your to-do list today?

Draft 3 follow-ups to viral Lavender Reel

Reply to 5 high-priority creator DMs

Draft 3 follow-ups to viral Lavender Reel

Create TikTok routine reel

Brief 4 ad creative variants

Reallocate ad budget to TikTok

Influencer outreach campaign

A/B test 2 hooks for new Reel